Pokemon teaming up with Katy Perry for P25 Music
Pokemon turns 25 this year, and they’re having a massive celebration with the help of pop superstar Katy Perry.
Revealed today, Perry will be the ambassador for Pokemon’s forthcoming P25 Music program, which will feature rising and established musical artists. In a statement, Perry said:
“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
The Pokémon Company International vice president of marketing Colin Palmer stated:
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
More acts will be revealed for this musical celebration of Pokemon. Aside from P25 Music, Pokemon will unveil exclusive merch, 25th anniversary-themed collections of their trading card game, and more. Fans can head here for more information.