Universal Music Group will be offered original content to Twitch and expanded services to Amazon Music subscribers thanks to expanded agreements.

Announced today, UMG will work with Twitch to bring some special content surrounding their artists on the streaming platform. UMG will also offer HD, Ultra HD, and spatial audio to Amazon Music subscribers. They’ll also offer exclusive merch through their merch company Bravado.

Michael Nash, EVP, Digital Strategy, Universal Music Group said this about the expansion:

“With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise. With these agreements, we are proud to build on our track record of success in working closely with Amazon, and we’re looking forward to delivering even more incredible experiences for our artists and music fans everywhere.”

Tracy Chan, Head of Music at Twitch said:

“Twitch embodies a creator-first culture, including empowering musicians. Now, more than ever, we're excited to work with UMG in an effort to further broaden the scope of tools available for their artists to engage with fans, while also providing new avenues for their artists to earn meaningful income while streaming on Twitch.”

Steve Boom, VP of Amazon Music also said:

“UMG has been a strategic collaborator for us, as we continue to evolve our service and bring our customers even more ways to engage with their favorite artists, and discover new music. With these agreements, we’re strengthening and expanding how we can continue to work together to provide unique and exclusive experiences and create even more content for listeners.”