Los Angeles art-pop artist Kit Major has unveiled the music video for their latest single "When The Drugs Don't Work" today.

The video, which is available to view below, was directed by frequent collaborator Noël Dombroski. The director said this about working on this particular video:

“WDDW is a raw, introspective song from Kit that shines a light on parts of herself that at times may be hard to face. We were lucky enough to be able to shoot at Kit's late grandparents' house, an emotionally significant location that acts in the video as the inside of Kit's head. We wanted to challenge viewers to look at every facet of themselves and realize that each part is valuable, even if you may not like it. A conversation we had a lot was about the color scene, where the image of Kit is being pulled apart by color channels. You may hate one of those colors, but you still need it to create that full image. The same can sometimes be said about depression - it may be a layer of yourself that you don't care for, but without that experience, I don't know that WDDW could exist."

Major stated:

"When The Drugs Don't Work was filmed in one weekend, directed by my best friend in my departed grandparents' now empty house. We filmed this in quarantine without a crew and worked to create a dark & twisted fairytale together. When I first started thinking about the video, I knew I wanted a more lighthearted take to balance the darker theme of my mental health in the song. I wrote the lyric, “little princess hurt locked away inside her palace,” because sometimes when I'm isolated in my room I visualize myself as a Disney princess running inside her castle, instead of being in my bed, surrounded by empty water bottles. This song was written from a mix of different perspectives including my own, my persona, and outside voices. I think we accomplished the storytelling behind WTDDW by portraying the importance of imagination and trusting yourself."

“When The Drugs Don’t Work” is available on all streaming services right now.