For its 14th anniversary, the company formerly known as DONTNOD Entertainment has announced a rebranding today.

The company, which developed the Life Is Strange series and Tell Me Why, will now be known as DON’T NOD. In a press statement, the company explained the name change:

“In recent years, the company has undergone some foundational changes: namely the addition of our Montreal studio and our expansion into games publishing, which brings the company to around 320 talents in France and Canada that benefit from greatly improved flexibility through our innovative FROG (Fully Remote Organization) scheme. Dontnodians are all working in several human-sized teams working on six internal projects. Not only do we self-publish our games, but those of third-party developers who share our editorial vision, by offering our support in bringing their creations to life. These changes, amongst others, encouraged us to build a new, more fitting visual identity to carry us forward.

We are reintroducing the apostrophe and the space between the words to truly embrace the meaning of DON’T NOD. DON’T NOD is two words to represent our tendency to be non-conventional as a company and in the games that we create – as in, we DON’T NOD along to everyone else’s tune. The D is shattered, and the N appears within it, signifying that we are not afraid to break the mold. This new logo links our games – meaningful, powerful stories – with who we are as a company.”

DON’T NOD CEO Oskar Guilbert also chimed in:

“I am very proud of the journey that DON’T NOD has been on over the past 14 years. The company has evolved in many ways with a strong will to lead the way in creating and publishing meaningful entertainment, through original and relatable stories, which empower our talents and players to inspire change, however small. This new brand’s visual overhaul will help us convey our core identity.”

A new website for the company can be found here.

After developing a slew of games, DONTNOD Entertainment will jump into the publishing side with Gerda: A Flame in Winter, which will be released on September 1. Developed by PortaPlay, the narrative RPG will be released on PC and the Nintendo Switch.