Nashville pop/R&B artist DANiiVORY unveiled the music video for their latest single “Pink Lightning” yesterday.

The visual, which can be seen below, was directed by McGettrick Media, who worked on videos for acts such as Seth Michael and Bailey James. DANiiVORY said this about their latest single:

"I want my audience to know that they can be liberated from their own preconditioned notions and beliefs, and there is beauty in discomfort and the rare moments of “going against the grain. Feel the lightning, feel the beauty.”

DANiiVORY will unveil their new album Dreamland this year. The artist closed out 2021 with the release of their VII mixtape, which is out on digital services right now.