MP3s & NPCs

View Original

Centershift (OneSideZero's Jasan Radford) tackle domestic violence with "And So..." music video

Hard rock band Centershift, which features OneSideZero vocalist Jasan Radford, unveiled the music video for their latest single “And So…”

The visual, which can be seen below, touches upon the subject of domestic violence. Music video director Ben Trandem said this about working on the visual:

"When conceptualizing the video, the lyrical repetition of 'How could we know?' really stuck in my mind. It felt like a phrase that was referencing something that was uncontrollably escalating. Using that feeling, I crafted a single moment that could build emotionally in that manner, with that feeling. Once I had that laid out, the emotion was there, but—running linear—it felt a bit stale, mundane. By writing out the emotional and physical beats for this single scene in reverse, it created a proper layer of mystery—adding the question of 'How did we get here?' to the whole video."

Radford also said this about the video:

"I feel the importance of bringing awareness to the fact that domestic violence is a very real issue. Having been exposed myself, our intent with the 'And So...' video was to capture the honesty and realness the song was written for—to give light on what, for many, is a link to one’s own Disease and recovery."

“And So…,” which features Grumpy Plum vocalist Tallulah Swasey, is available on digital services right now. Last month, Centershift unveiled their debut EP A Different Shade.

See this content in the original post