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Brooklyn indie-pop act Eighty Ninety release new single “Stay Alive"

Brooklyn indie-pop act Eighty Ninety, which is the project of brothers Abner and Harper James, unveiled their new single “Stay Alive” on Friday.

Abner said this about the new song, which is out on digital services right now:

“‘Stay Alive’ is about how our struggles with mental health can affect our relationships and how the things we do to cope and the people we love — and who love us — can help to get us through life’s hardest moments. For my whole life, music has been one of the tools I turn to as a listener and a musician, but I’ve never directly addressed it in a song before.

The song is a promise to be there for myself and an acknowledgement that the more grounded part of me knows that those feelings pass, and I'll make it through to the other side. My hope is that it can also be a loving reminder to anyone else going through a hard time — and a promise to our audience that through our music we are and will always try to be there to help provide comfort and joy to anyone who listens.”

An accompanying music video, which can be viewed below, was co-directed by Abner and Olivia Kimmel. Abner said this about working on the visual:

“Shooting in a dreamy, vintage, almost unreal feeling and isolated setting felt like the right metaphor for that state of mind - and saving the only real sunlight for the final shot was our way of showing that ultimately this is a winnable fight, and an optimistic song."

“Stay Alive” stems from Eighty Ninety’s forthcoming debut studio album, which will be released later this year.

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